Here are some of the basic factors involved in SEO: onpage optimisation which includes, keyword targeting, writing search engine friendly code, title tag and description meta tag, keyword placement, keyword density, relevant content. Offpage optimisation which includes, link popularity, reciprocal or back links, inbound or one-way links, anchor text with keywords. Other factors to consider are articles, blogs, podcasts, understanding and using robots.txt, submitting your site to the key search engines, converting your visitors into buyers, and many more factors are involved in SEO.
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SEO is the abbreviation for search engine optimisation. SEO consists of many techniques, that you apply to your website to help influence the search engines to not only rank your site with a higher ranking, but more importantly to rank the keywords you have carefully chosen that are relevant to your site, to list higher in the search engine. It will not be enough to build a website, and submit it to the search engines, then sit back and wait in hope that visitors will come.
You must find ways to drive customers to your site, if you are going to have any chance in making profits from your internet business. SEO (search engine optimisation) is the sum of techniques you apply to your website in order to make this happen. Many factors are involved in SEO. You must do well in all SEO factors, in order to get the highest possible rankings for your website listings.
Currently the three major search engines are Google, Yahoo and Bing.
Google is currently considered the main search engine, with millions of searches conducted daily. Google also provides primary
and secondary search results for many of the other internet search engines. It would be very beneficial if your website were to rank high on the Google search engine.
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